GivingTuesday highlights


GivingTuesday was a new national day of giving added to the calendar on November 27, 2012,the Tuesday   following Thanksgiving, Black Friday and Cyber Monday.

Families and individuals were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or donating to a favorite cause.


Over 2,500 charities, volunteer organizations, corporations and foundations came together in all 50 US states with one common purpose -- to help others and incentivize ways to give more, give smarter, and celebrate the great American spirit of contribution.


How did it happen?


New York's 92nd Street Y was the catalyst and incubator for GivingTuesday, with the United Nations Foundation providing their strategic and communications expertise.

A team of advisors, including Adam Hirsch (Edelman), Rob Reich (Stanford), Sharon Feder (Mashable Advisor) and Matthew Bishop (The Economist) played a critical role in shaping GivingTuesday's strategy.

Facebook, Groupon, the Case Foundation, Variety, the William Morris Agency and Mashable brought together leaders in the social good world for a series of influencer meetings nationwide.


What was achieved?


The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday.  Blackbaud processed over $10 millon in online donations on Nov. 27 - a 53% increase when compared to the Tuesday after Thanksgiving the previous year.  DonorPerfect recorded a 46% increase in online donations and the average gift increased 25%.


Paypal mobile donations soared 487% higher than the previous year's number. The total value of those donations increased 228%.